Richard is a Cape Town-based, South African company and product marketing strategist with 30 years of positioning, brand and business architecture, branding, identity, advertising and narrative experience. Richard worked for Unilever before building, merging and selling the award-winning Engine Room advertising agency. He went on to establish Knightshift, a marketing and communications consultancy through which he works with a number of local companies and international clients based in the UK, France, Israel, USA and Russia.
He has authored four books (three in the business space, one novel). Richard and Ian Davidson have worked together for over ten years: in The Engine Room and in a collective of old friends called ABNF on projects of mutual interest. Richard is happily married to Jacqui. They have four kids a Land Rover and a large continent.
At Bullion House Richard brings his keen strategic marketing qualities together with Ian’s in-depth research and scenario mapping abilities. Richard will tell you that Ian is vital to his functioning and that he taps into Ian’s head for all things operational, relying heavily on Ian’s homework, his scenario and partnership and beneficiary mapping, and his keen meta-narrative insights.
“Working with leading local and International corporate finance houses gives us a best-of-breed partnership which enables us to bring a deeper impact to (and crucially, real control over) the parts most marketing agencies don’t get to perform for their clients. It is fantastic to represent a brilliant and extremely valuable approach that spans the territory of brand and marketing equity, linked to a host of other essential value builders. We work together with clients to position the business so as to maximise value at a later date, whether in the short or medium terms. We bring access to specialists in business sales, mergers & acquisitions and fundraising activities for medium to large enterprises. Leaving no value on the table at point of sale.
Food and Catering
Ian holds a degree in economics and a depth of commercial experience across the marketing and communications industry. Ian worked for Price Waterhouse before a stint in financial PR, on his way into the advertising and communications industries. First with O&M, where he became a student of the corporate agency method, before he established the below-the-line division locally for Lintas Worldwide. He left to found, build and finally sell his own agency, Aristos, which enjoyed an association with CLK, (now Corporate Edge) one of the UK’s leading Brand Development Consultancies. Ian joined up and worked with Richard Vowles in packaging Richard’s Engine Room before his exit.
Ian has since worked and consulted primarily in the digital space, initially as CEO of award-winning digital agency Generator Communications and more recently, Ian Davidson Communications. Ian also works with ABNF (allbrandnoflakes.co.za) a nearly famous group of old friends, on projects of mutual interest. Richard and Ian Davidson have worked together for longer than both will admit to and continue to collaborate in creating value through Bullion House.
Ian believes that a diamond is merely a lump of coal that did well under pressure. In Bullion House Ian brings his sense of humour and ridiculously keen meta-narrative understandings, his in-depth digital knowledge and scenario mapping abilities to Richard’s strategic marketing qualities on projects that really matter.
“Marketing is one cog in a machine that moves in unison with others, and any scholar of optimally functioning business structures will see the need for the product market fit: -that place of precision, where the business and/or product viability, feasibility and desirability are optimally aligned: therein the sweet spot. While what we do is patently vital, so too is what we do not do, cannot do. That’s where our partnerships with leading local and International corporate finance houses ensure a guided journey to reach maximum asset value, by focusing intensely on all the key drivers that maximise the multiple of your business. Not simply those that we are able to meet.”
Film & Media
Food and Catering
IT & Software Applications
Sport & Leisure
Travel & Tourism
Bullion House work in partnerships to maximise equity value for middle market business owners.
Our focus is on delivering a client service based on our understanding of how it feels to run your own business. The service incorporates the expert advice, experience and methodology of Bullion House, and our Advisory and Corporate Finance partners.
Bullion House provides an above-the-line service that begins with a business / brand equity assessment and leads you through a three-stage journey to create optimal brand / market fit, and improve brand equity going forward.
Local and International channel and new market partners provide channel, market, distribution and legal support, along with access to a full suite of services that include introductions, negotiations, agreements, legal services and advice.
Local and International advisory partners apply a proven valuation methodology to evaluate market opportunities, while identifying and mitigating risks. From analysis of your business through to strategy development and implementation, our partners work with us and you to maximise your assets.
Local and International Corporate Finance colleagues complement the advisory services with fundraising and sale transactions expertise.